We are looking for a methodical Market Research analyst to survey customer preferences and statistical data in order to support customers during their decision making process regarding product designs, prices and promotions.
The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.
Remain fully informed on market trends, other parties researches and implement best practices
Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
Use online market research and catalogue findings to databases
Ability to interpret large amounts of data and to multi-task
Proven market research analysis experience
Excellent knowledge of statistical packages
Search engines, web analytics and business research tools acumen
Adequate knowledge of data collection methods