We are looking for a Marketing Analyst who’ll research and identify ways to build our brand and acquire new clients.
Marketing Analyst responsibilities include tracking advertising costs, researching consumer behavior and exploring market trends and opportunities.
To be successful in this role, you should have experience with PPC campaigns and be comfortable with processing and analyzing marketing data.
Ultimately, you will help us ensure we spend our marketing budget efficiently and we target our audience through successful campaigns.
Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
Conduct competitive research and analyze benchmarking data
Recommend website and campaign optimizations
Analyze sales funnels and customer intent
Work closely with sales and marketing teams to identify opportunities for new client acquisition
Work experience as a Marketing Analyst or similar role
In-depth understanding of SEM campaign strategies and SEO practices
Experience with PPC campaigns
Analytical abilities