Application

Marketing Specialist

Pathfinder Global

Kingston

Canada

Job Description

We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts.

You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.

A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas.

You should also be well-versed in specialized marketing concepts, principles and tactics.

The goal is to deliver effective marketing programs that will help our reputation and growth.

Responsibilities

Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts

Undertake individual tasks of a marketing plan as assigned

Plan and execute initiatives to reach the target audience through appropriate channels

Conduct market research to find answers about consumer requirements, habits and trends

Assist in outbound or inbound marketing activities by demonstrating expertise in various areas

Requirements

Commercial awareness partnered with a creative mind

Solid computer skills, marketing software and applications

Exceptional communication and writing skills

Well-organized and detail oriented

Knowledge of HTML, CSS and web development tools desired

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