Application

Media Planner

Imago Estates

Thunder Bay

Canada

Job Description

We are looking for a Media Planner to shape and execute effective advertising campaigns.

Your job will be to identify and reach target audiences, as well as evaluate campaign success.

To succeed in this role, you should be a skilled communicator and decision-maker who can collaborate well with various teams.

Knowledge of market research and a willingness to follow media trends are essential.

Your goal will be to optimize media marketing campaigns to increase brand awareness and help achieve business goals.

Responsibilities

Follow media trends of online and offline outlets

Evaluate the success of media strategies and campaigns

Determine the best media outlet mix for our campaigns

Allocate budgets and monitor costs

Identify target audiences and understand their behavior and habits

Requirements

Strong decision-making skills

Excellent communication and teamwork skills

Familiarity with campaign evaluation metrics and media buying

Proven experience as a Media Planner

Broad knowledge of media channels

Apply